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  • Elena MarshSenior Product Designer[email protected] ·+44 20 7946 0321 ·London, UK ·marsh.design ·linkedin.com/in/elenamarshSUMMARYProduct designer with nine years of experience shaping health and productivity tools used by millions. I turnmessy workflows into calm, measurable products, and I build the systems that let teams ship them consistently.EXPERIENCESenior Product DesignerMar 2021 – PresentNorthwind Labs, London•Led the redesign of onboarding across iOS, Android and web, lifting week-one activation by 18%•Built Tidewater, the design system now used by 40 engineers in 6 product teams•Cut support tickets about billing by 31% by rewriting plan and invoice flows with finance•Mentor four designers; two promoted to senior in 2025Product DesignerJun 2018 – Feb 2021Lumen Health, London•Designed the clinician scheduling app adopted by 120 practices in its first year•Ran 60+ moderated sessions with nurses and GPs to map appointment workflows•Shipped accessible patient forms that raised completion from 64% to 89%UX DesignerSep 2016 – May 2018Fieldnote Studio, Edinburgh•Delivered research and interaction design for 14 client products in retail and culture•Introduced design critiques and a shared component library across 3 studiosEDUCATIONMSc Human-Computer Interaction2015 – 2016University of Edinburgh, EdinburghDistinction. Thesis on trust in health dashboards.BA Graphic Design2011 – 2015Glasgow School of Art, GlasgowSKILLSProduct strategy · Interaction design · Design systems · User research · Prototyping · Figma · SwiftUI ·AccessibilityLANGUAGESEnglishNativeSpanishC1GermanA2

    Emerald Free

    Clean and modern, in one column

    • Photo
    • Passes the hiring check
  • ELENA MARSHSenior Product Designer[email protected] |+44 20 7946 0321 |London, UK |marsh.design |linkedin.com/in/elenamarshSUMMARYProduct designer with nine years of experience shaping health and productivity tools used bymillions. I turn messy workflows into calm, measurable products, and I build the systems that letteams ship them consistently.EXPERIENCESenior Product DesignerMar 2021 – PresentNorthwind Labs, London•Led the redesign of onboarding across iOS, Android and web, lifting week-one activation by 18%•Built Tidewater, the design system now used by 40 engineers in 6 product teams•Cut support tickets about billing by 31% by rewriting plan and invoice flows with finance•Mentor four designers; two promoted to senior in 2025Product DesignerJun 2018 – Feb 2021Lumen Health, London•Designed the clinician scheduling app adopted by 120 practices in its first year•Ran 60+ moderated sessions with nurses and GPs to map appointment workflows•Shipped accessible patient forms that raised completion from 64% to 89%UX DesignerSep 2016 – May 2018Fieldnote Studio, Edinburgh•Delivered research and interaction design for 14 client products in retail and culture•Introduced design critiques and a shared component library across 3 studiosEDUCATIONMSc Human-Computer Interaction2015 – 2016University of Edinburgh, EdinburghDistinction. Thesis on trust in health dashboards.BA Graphic Design2011 – 2015Glasgow School of Art, GlasgowSKILLSProduct strategy · Interaction design · Design systems · User research · Prototyping · Figma ·SwiftUI · AccessibilityLANGUAGESEnglish (Native) · Spanish (C1) · German (A2)

    Classic Pro

    A timeless serif, centred and calm

    • Passes the hiring check
  • Elena MarshSenior Product Designer[email protected]+44 20 7946 0321London, UKmarsh.designlinkedin.com/in/elenamarshSUMMARYProduct designer with nine years of experience shaping health and productivity tools used by millions. I turn messyworkflows into calm, measurable products, and I build the systems that let teams ship them consistently.EXPERIENCESenior Product DesignerNorthwind Labs, London03/2021 –Present–Led the redesign of onboarding across iOS, Android and web, lifting week-one activation by 18%–Built Tidewater, the design system now used by 40 engineers in 6 product teams–Cut support tickets about billing by 31% by rewriting plan and invoice flows with finance–Mentor four designers; two promoted to senior in 2025Product DesignerLumen Health, London06/2018 –02/2021–Designed the clinician scheduling app adopted by 120 practices in its first year–Ran 60+ moderated sessions with nurses and GPs to map appointment workflows–Shipped accessible patient forms that raised completion from 64% to 89%UX DesignerFieldnote Studio, Edinburgh09/2016 –05/2018–Delivered research and interaction design for 14 client products in retail and culture–Introduced design critiques and a shared component library across 3 studiosEDUCATIONMSc Human-Computer InteractionUniversity of Edinburgh, Edinburgh2015 – 2016Distinction. Thesis on trust in health dashboards.BA Graphic DesignGlasgow School of Art, Glasgow2011 – 2015SKILLSProduct strategyInteraction designDesign systemsUser researchPrototypingFigmaSwiftUIAccessibilityLANGUAGESEnglishNativeSpanishC1GermanA2PROJECTSQuiet HoursSide project · quiethours.app2024A focus timer for clinicians on night shifts, 12,000 downloads.

    Ledger Pro

    Dates in the margin, precise and compact

    • Photo
    • Passes the hiring check
  • Elena MarshSenior Product Designer[email protected]+44 20 7946 0321London, UKmarsh.designlinkedin.com/in/elenamarshSUMMARYProduct designer with nine years of experience shaping health andproductivity tools used by millions. I turn messy workflows into calm,measurable products, and I build the systems that let teams ship themconsistently.EXPERIENCEMar 2021 – PresentSenior Product DesignerNorthwind Labs, London•Led the redesign of onboarding across iOS, Android and web, liftingweek-one activation by 18%•Built Tidewater, the design system now used by 40 engineers in 6product teams•Cut support tickets about billing by 31% by rewriting plan andinvoice flows with finance•Mentor four designers; two promoted to senior in 2025Jun 2018 – Feb 2021Product DesignerLumen Health, London•Designed the clinician scheduling app adopted by 120 practices inits first year•Ran 60+ moderated sessions with nurses and GPs to mapappointment workflows•Shipped accessible patient forms that raised completion from 64%to 89%Sep 2016 – May 2018UX DesignerFieldnote Studio, Edinburgh•Delivered research and interaction design for 14 client products inretail and culture•Introduced design critiques and a shared component library across3 studiosEDUCATION2015 – 2016MSc Human-Computer InteractionUniversity of Edinburgh, EdinburghDistinction. Thesis on trust in health dashboards.2011 – 2015BA Graphic DesignGlasgow School of Art, GlasgowPROJECTS2024Quiet HoursSide project · quiethours.appA focus timer for clinicians on night shifts, 12,000 downloads.SKILLSProduct strategyInteraction designDesign systemsUser researchPrototypingFigmaSwiftUIAccessibilityLANGUAGESEnglishSpanishGermanCERTIFICATIONSCertified AccessibilitySpecialist (CPACC)IAAP · 2022INTERESTSBoulderingLetterpressSea swimming

    Atelier Pro

    A deep sidebar, a portrait and a timeline

    • Sidebar
    • Photo
    • Passes the hiring check
  • Elena MarshSenior Product Designer[email protected]+44 20 7946 0321London, UKmarsh.designlinkedin.com/in/elenamarshSummaryProduct designer with nine years of experience shaping health and productivity tools used by millions. I turn messyworkflows into calm, measurable products, and I build the systems that let teams ship them consistently.ExperienceSenior Product DesignerNorthwind Labs, LondonMar 2021 –Present•Led the redesign of onboarding across iOS, Android and web, lifting week-one activation by18%•Built Tidewater, the design system now used by 40 engineers in 6 product teams•Cut support tickets about billing by 31% by rewriting plan and invoice flows with finance•Mentor four designers; two promoted to senior in 2025Product DesignerLumen Health, LondonJun 2018 –Feb 2021•Designed the clinician scheduling app adopted by 120 practices in its first year•Ran 60+ moderated sessions with nurses and GPs to map appointment workflows•Shipped accessible patient forms that raised completion from 64% to 89%UX DesignerFieldnote Studio, EdinburghSep 2016 –May 2018•Delivered research and interaction design for 14 client products in retail and culture•Introduced design critiques and a shared component library across 3 studiosEducationMSc Human-Computer InteractionUniversity of Edinburgh, Edinburgh2015 – 2016Distinction. Thesis on trust in health dashboards.BA Graphic DesignGlasgow School of Art, Glasgow2011 – 2015SkillsProduct strategyInteraction designDesign systemsUser researchPrototypingFigmaSwiftUIAccessibilityLanguagesEnglishSpanish

    Meridian Pro

    Editorial serif headings and a date margin

    • Photo
    • Passes the hiring check
  • Elena MarshSenior Product Designer[email protected] ·+44 20 7946 0321 ·London, UK ·marsh.designlinkedin.com/in/elenamarshSUMMARYProduct designer with nine years of experience shaping health andproductivity tools used by millions. I turn messy workflows into calm,measurable products, and I build the systems that let teams ship themconsistently.EXPERIENCESenior Product DesignerNorthwind Labs, London · Mar 2021 – Present•Led the redesign of onboarding across iOS, Android and web, lifting week-one activation by 18%•Built Tidewater, the design system now used by 40 engineers in 6 productteams•Cut support tickets about billing by 31% by rewriting plan and invoice flowswith finance•Mentor four designers; two promoted to senior in 2025Product DesignerLumen Health, London · Jun 2018 – Feb 2021•Designed the clinician scheduling app adopted by 120 practices in its firstyear•Ran 60+ moderated sessions with nurses and GPs to map appointmentworkflows•Shipped accessible patient forms that raised completion from 64% to 89%UX DesignerFieldnote Studio, Edinburgh · Sep 2016 – May 2018•Delivered research and interaction design for 14 client products in retail andculture•Introduced design critiques and a shared component library across 3studiosEDUCATIONMSc Human-Computer InteractionUniversity of Edinburgh, Edinburgh · 2015 – 2016Distinction. Thesis on trust in health dashboards.BA Graphic DesignGlasgow School of Art, Glasgow · 2011 – 2015SKILLSProduct strategyInteraction designDesign systemsUser researchPrototypingFigmaSwiftUIAccessibilityLANGUAGESEnglishNativeSpanishC1GermanA2INTERESTSBouldering · Letterpress · Seaswimming

    Bloom Pro

    A colour banner, soft bands and skill meters

    • Sidebar
    • Photo
    • Passes the hiring check
  • Elena MarshSenior Product Designer[email protected] ·+44 20 7946 0321 ·London, UK ·marsh.design ·linkedin.com/in/elenamarshSummaryProduct designer with nine years of experience shaping health and productivity tools used by millions. I turn messyworkflows into calm, measurable products, and I build the systems that let teams ship them consistently.ExperienceMar 2021 – PresentSenior Product DesignerNorthwind Labs, London•Led the redesign of onboarding across iOS, Android and web, lifting week-one activation by 18%•Built Tidewater, the design system now used by 40 engineers in 6 product teams•Cut support tickets about billing by 31% by rewriting plan and invoice flows with finance•Mentor four designers; two promoted to senior in 2025Jun 2018 – Feb 2021Product DesignerLumen Health, London•Designed the clinician scheduling app adopted by 120 practices in its first year•Ran 60+ moderated sessions with nurses and GPs to map appointment workflows•Shipped accessible patient forms that raised completion from 64% to 89%Sep 2016 – May 2018UX DesignerFieldnote Studio, Edinburgh•Delivered research and interaction design for 14 client products in retail and culture•Introduced design critiques and a shared component library across 3 studiosEducation2015 – 2016MSc Human-Computer InteractionUniversity of Edinburgh, EdinburghDistinction. Thesis on trust in health dashboards.2011 – 2015BA Graphic DesignGlasgow School of Art, GlasgowSkillsProduct strategyInteraction designDesign systemsUser research

    Quill Pro

    An elegant display serif and a timeline

    • Photo
    • Passes the hiring check
  • Elena MarshSenior Product Designer[email protected] ·+44 20 7946 0321 ·London, UK ·marsh.design ·linkedin.com/in/elenamarshSUMMARYProduct designer with nine years of experience shaping health and productivity tools used by millions. I turn messyworkflows into calm, measurable products, and I build the systems that let teams ship them consistently.EXPERIENCESenior Product DesignerMar 2021 – PresentNorthwind Labs, London•Led the redesign of onboarding across iOS, Android and web, lifting week-one activation by 18%•Built Tidewater, the design system now used by 40 engineers in 6 product teams•Cut support tickets about billing by 31% by rewriting plan and invoice flows with finance•Mentor four designers; two promoted to senior in 2025Product DesignerJun 2018 – Feb 2021Lumen Health, London•Designed the clinician scheduling app adopted by 120 practices in its first year•Ran 60+ moderated sessions with nurses and GPs to map appointment workflows•Shipped accessible patient forms that raised completion from 64% to 89%UX DesignerSep 2016 – May 2018Fieldnote Studio, Edinburgh•Delivered research and interaction design for 14 client products in retail and culture•Introduced design critiques and a shared component library across 3 studiosEDUCATIONMSc Human-Computer Interaction2015 – 2016University of Edinburgh, EdinburghDistinction. Thesis on trust in health dashboards.BA Graphic Design2011 – 2015Glasgow School of Art, GlasgowSKILLSProduct strategyInteraction designDesign systemsUser researchPrototypingFigmaSwiftUIAccessibilityLANGUAGESEnglishSpanish

    Summit Pro

    A bold colour banner and a confident sans

    • Photo
    • Passes the hiring check
  • ElenaMarshSenior Product Designer[email protected]+44 20 7946 0321London, UKmarsh.designlinkedin.com/in/elenamarshSUMMARYProduct designer with nine years of experience shaping health andproductivity tools used by millions. I turn messy workflows into calm,measurable products, and I build the systems that let teams ship themconsistently.EXPERIENCESenior Product DesignerNorthwind Labs, London · Mar 2021 – Present•Led the redesign of onboarding across iOS, Android and web, liftingweek-one activation by 18%•Built Tidewater, the design system now used by 40 engineers in 6product teams•Cut support tickets about billing by 31% by rewriting plan and invoiceflows with finance•Mentor four designers; two promoted to senior in 2025Product DesignerLumen Health, London · Jun 2018 – Feb 2021•Designed the clinician scheduling app adopted by 120 practices in its firstyear•Ran 60+ moderated sessions with nurses and GPs to map appointmentworkflows•Shipped accessible patient forms that raised completion from 64% to89%UX DesignerFieldnote Studio, Edinburgh · Sep 2016 – May 2018•Delivered research and interaction design for 14 client products in retailand culture•Introduced design critiques and a shared component library across 3studiosEDUCATIONMSc Human-Computer InteractionUniversity of Edinburgh, Edinburgh · 2015 – 2016Distinction. Thesis on trust in health dashboards.BA Graphic DesignGlasgow School of Art, Glasgow · 2011 – 2015PROJECTSQuiet HoursSide project · quiethours.app · 2024A focus timer for clinicians on night shifts, 12,000 downloads.SKILLSProduct strategyInteraction designDesign systemsUser researchPrototypingFigmaSwiftUIAccessibilityLANGUAGESEnglishNativeSpanishC1GermanA2CERTIFICATIONSCertified AccessibilitySpecialist (CPACC)IAAP · 2022INTERESTSBouldering · Letterpress · Seaswimming

    Onyx Pro

    A black sidebar and display serif, quietly luxurious

    • Sidebar
    • Photo
    • Passes the hiring check
  • Elena MarshSenior Product Designer[email protected]+44 20 7946 0321London, UKmarsh.designlinkedin.com/in/elenamarshSUMMARYProduct designer with nine years of experience shaping health and productivity tools used by millions. I turn messyworkflows into calm, measurable products, and I build the systems that let teams ship them consistently.EXPERIENCESenior Product DesignerNorthwind Labs, London03/2021 – Present–Led the redesign of onboarding across iOS, Android and web, lifting week-one activation by18%–Built Tidewater, the design system now used by 40 engineers in 6 product teams–Cut support tickets about billing by 31% by rewriting plan and invoice flows with finance–Mentor four designers; two promoted to senior in 2025Product DesignerLumen Health, London06/2018 – 02/2021–Designed the clinician scheduling app adopted by 120 practices in its first year–Ran 60+ moderated sessions with nurses and GPs to map appointment workflows–Shipped accessible patient forms that raised completion from 64% to 89%UX DesignerFieldnote Studio, Edinburgh09/2016 – 05/2018–Delivered research and interaction design for 14 client products in retail and culture–Introduced design critiques and a shared component library across 3 studiosEDUCATIONMSc Human-Computer InteractionUniversity of Edinburgh, Edinburgh2015 – 2016Distinction. Thesis on trust in health dashboards.BA Graphic DesignGlasgow School of Art, Glasgow2011 – 2015SKILLSProduct strategyInteraction designDesign systemsUser researchPrototypingFigmaSwiftUIAccessibilityLANGUAGESEnglishNativeSpanishC1GermanA2

    Kern Pro

    Swiss precision: labels, rules and a grid

    • Passes the hiring check

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